- Data invitation
- Data security
- Data dialogue
- Value proposition
Business Insights: Why You Need More Then Data Analysis To Get The Full Picture?
Suppose, for example, a company is considering a brand-new offer that is supported by the data, which depicts that accepting said offer will result in a successful outcome. In addition to the data, certain questions must be answered:
Additionally, the privacy concerns of users are imperative to not only consider but also address, making it unwaveringly important that companies train their employees and teach them how to handle sensitive information.
Data is [Absolutely] integral for success
While data is not everything, it is not nothing, either. From artificial intelligence-driven systems that allow for personalization and drive productivity to data collected via social media platforms and predictive systems that identify problems before or shortly after they arise, data is undoubtedly an integral part of life today.
Perhaps the most valuable aspect of data collection is also the most problematic: the nature of privacy and how the data that is being collected is being used. Gone are the days in which data could be collected without much thought about doing so. Nowadays, concerns about the protection of consumers' privacy and speculation as to how companies are using the data they collect from users have resulted in strict government regulations.
For instance, there's the European Union's General Data Protection Regulation. While the United States has not enacted any regulations at the federal level, some states have taken it upon themselves to pass state-level laws. Similarly, certain tech companies have initiated actions and taken steps to protect the privacy of their users.
All of this is happening just as businesses are moving more and more of their operations online. Since online businesses rely on data to connect with users, they must create a new strategy that allows them to gather the first-party data they need to grow and thrive, while at the same time being in compliance with state laws and making users feel comfortable.
Strategies of this nature must combine better technology with a deep and trust-based relationship that companies develop with their users over time. Such strategies generally have four parts:
Before you can make smart and well-informed decisions, you must compile a holistic review of all pieces of information that have the potential to impact the end result. Companies that understand that will have an advantage over companies that do not.
Travis Raml, CPA